The Historical And Intellectual Trends - 1746 Words

Modern Cuban culture cannot simply be defined in a singular fashion. The convergence of peoples from multiple ethnic and cultural backgrounds, ranging from the Iberia and Italy to Africa and China has significantly influenced the evolution of the unique culture of the Cuban population. However, of these, it is the Spanish and African influences that have very distinctly remained, shaping societal norms, and setting culturally artistic precedents. For Afro-Cubans however, the struggle to greater recognition of cultural influence has been enormous. Racial oppression and socio-economic disparity has been a tumultuous journey for Cuba’s (population of Afro-Cubans) Afro-Cuban or black Cuban population. The purpose of this paper will be to†¦show more content†¦In his famous text, Cuban Counterpoint: Tobacco and Sugar, Ortiz explains how the cultures and peoples that descended upon the island, beginning with the native Ciboney and Taino, did not simple assume one anotherâ₠¬â„¢s culture, but converged to create completely new cultures and societal norms (Ortiz, 99). Though sadly, the majority of these original tribes were completely eliminated by the Spanish, they remain alive in words such as, â€Å"manatee, hammock, hurricane, and tobacco† (Kronenburg, 51). However, to say that Spanish and African peoples descended upon Cuba would be misleading; hence the more accurate use of transculturation to describe the intersection of a range of cultures from the Iberian Peninsula including Galicians, Basque, Portuguese, and from western Africa including Congolese, Angolan, and Guinean (Kronenburg, 52). Even more interesting than the etymology of Cuba’s ethnic history is the implications of how transculturation played into the historical and social construction of power dynamics in Cuba. Ortiz states that throughout Cuban history, one culture was not only attempting to gain power and wealth for themselves, but systematically set up a culture that disenfranchised another population; this is seem most directly with the institution of slavery by the Spanish (Ortiz, 101). The power dynamic created by the institution of slavery can certainly be pointed to as a

Roles of Risk Management Functions - Free Essay Example

Sample details Pages: 5 Words: 1534 Downloads: 4 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? ROLES OF RISK MANAGEMENT FUNCTIONS IN BUSINESS ORGANISATION TABLE OF CONTENTS Title Page Introduction 4 1. Purpose of risk management 5 a. Types of risk 6 b. Certain steps to overcome risk 7 2. Benefits of risk management 8 3. Risk management components 9-10 Bibliography11 INTRODUCTION Risk management means certain set of rules and regulation and procedures which helps and organization to overcome the unexpected danger or risk to the organization and the rules will help the entity to respond the threat in an appropriate manner so that the risk will dissipate. THE TASK Don’t waste time! Our writers will create an original "Roles of Risk Management Functions" essay for you Create order Examine and discuss each step below which forms part of the risk management process followed within an enterprise. Explain the reasons behind each step, what each step achieves for the enterprise and give examples. Determine the objectives of the organisation à ¢Ã¢â€š ¬Ã¢â‚¬Å" throughout the world every entity has only one target or aim and that is PROFIT. So, to achieve and gain the profit every organization has developed and formed certain sets of goals and objectives. These kinds of goals and objectives will keep the business on the floating boat of success. We can use number of different methods and approaches to define corporate goals and objectives, using formal and informal procedures. Doing this can provide the organization with a definition of its goals and objectives that represent its current thinking. These goals and objectives can then be integrated into the decision-making process so that decisions made with the decision model are structured to impact all levels of the organization and are quantifiable and defensible. Following are the aspect which can help to pre-set of goals and objectives: Improve contract performance. Minimize operating costs. Improve customer management. Minimize production costs. Maximize customer service. Minimize shipping costs. Advanced information technology. Increase sales. Improve profitability. Identify exposures to loss à ¢Ã¢â€š ¬Ã¢â‚¬Å" this means that how to identify the reason of loss and what are ways of loss. So, in order to identify it there are several ways to from which the most common and widely used ways are as follows: Company should need to analyse the past losses that was occurred and should also know the reasons. Must analyse the reports and data to observe the minor damages that was not included in the loss claim reports, to improve the loss exposure in the future. Entity must conduct a survey of each and every department or operating units to observe where potential loss can occur and these surveys must be done professionally. Once the survey has been completed, each risk can be ranked Low, Medium or High and appropriate strategies can be used to address each one. Follow is the risk assessment chart: High Frequency Low Frequency High Severity High Risk High Medium Risk Low Severity Medium Risk Low Risk By the inspection of working site can also be used to measure the loss of exposure e.g. manufacturing departments, transportation facility, natural hazards, isolated/remote location, high crime area, etc. Furthermore, these inspection can be conduct professionally. Measure those same exposures While many loss exposures can be prevented with careful planning and quality production, some loss exposures cannot be avoided. The company must manage its risks in order to control the businessà ¢Ã¢â€š ¬Ã¢â€ž ¢ loss exposure. To manage the risk, the business can implement various strategies to provide protection, including monitoring the quality of its products, seeking professional advice from banking and investment professionals, as well as placing insurance on various areas of the business. Select alternatives à ¢Ã¢â€š ¬Ã¢â‚¬Å" There are several risk management alternative to manage the risk and helps to reduce the loss of exposures. Managing staff effectively in extension programmes is a skill that requires constant planning and development. It is the only manage of an entity who can lead to the variety of interpersonal relation and with the collection of vast data a manager can also develop strategies, make decisions and implement the action in proper way. Bond with and through others to achieve organizational goals and objectives are concerned with max. Furthermore the stakeholders can use the best techniques to overcome the loss of exposures. Implement a solution Implementation is the climax of all work in solving a problem and requires careful attention to detail. There are three basic stages involved: Planning and preparing to implement the solution. Implementing and monitoring the action. Reviewing and analysing the success of the action. Monitor and review the outcomes à ¢Ã¢â€š ¬Ã¢â‚¬Å" the monitor and review the outcomes is the on-going process in the organization which helps to identify several things which are as follow: Controls are implemented and they working fine. An injury or incident occurs. Data should be analysed to measure the problems. Review the components of the outcome (outputs and other activities) and ensure that outputs to be produced are sufficient to bring about the outcome and sustain the benefits. Ensure that the results plan for outcome indicators, targets, risks and assumptions are valid, adequate and managed. Examine and discuss a risk management frameworks standards model. Discuss the principles behind the model, the drivers and components involved in the process. Risk is an event or activity that may have an impact on the credit unionà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability to effectively execute its strategies and achieve its objectives or which may cause a significant opportunity to be missed. The risk management framework introduced a disciplined and structured process that unite information security and risk management activities into the system development life cycle. Below is the illustrated figure of Risk management framework: Categorise à ¢Ã¢â€š ¬Ã¢â‚¬Å" the information system and the information processed, stored, and transmitted by that system based on an impact analysis. Select an initial set of baseline security controls for the information system based on an organizational assessment of risk and local conditions. Implement à ¢Ã¢â€š ¬Ã¢â‚¬Å" after selecting the appropriate techniques for controlling the risk must be implementing. Assess à ¢Ã¢â€š ¬Ã¢â‚¬Å" assess the security control system by using appropriate procedures to determine that implement objectives are working fine and producing the desire outcome. Authorize à ¢Ã¢â€š ¬Ã¢â‚¬Å" the risk to organization must be determined by the authorize information system. Monitor à ¢Ã¢â€š ¬Ã¢â‚¬Å" most important part of the risk management framework is to monitor, means to monitor all the department, function and equipment are working fine in the operational system. Examine and discuss each step below which forms part of the risk assessment process followed within an enterprise. Explain the reasons behind each step, what each step achieves for the enterprise and give examples. Identification of relevant business objectives Identification of objectives is the first step for any organisation as each business has some objectives and goals to accomplish and have some strategies to achieve those goals. Relevant business objectives can be in financial terms. That means the objective is expressed in terms of financial outcome that is to be achieved which include the following: Desired sales and profit levels. Rates of growth. Amount of cash generated. Value of the business or dividends paid to shareholders. Moreover, a popular way to look at objectives is to see them as part of hierarchy of forwardà ¢Ã¢â€š ¬Ã¢â‚¬Å"looking terms which help set and shape the strategy of a business. That hierarchy can be summarised as follows: Mission: Mission is the overall purpose of the business. Vision: The overall aspiration of the business. Aims or goals: General statements of what business intend to achieve. Objective: More precise and detailed statements of the aims/goals. Identifying events that could affect the achievement of objectives à ¢Ã¢â€š ¬Ã¢â‚¬Å" every organization has developed certain set of goals and objectives to overcome the events which can put the business in danger. Identification, analysis and evaluation of these threats and vulnerabilities are the only way to understand and measure the impact of the risk involved and hence to decide on the appropriate measures and controls to manage them. The events can be identify in different departments of the organization which are as follows: Economic events Financial market Unemployment Competition Natural environment Financial Viability Quality of execution Service level agreement Political Government / policy changes Laws and regulations Process Capacity Design Execution Suppliers Assessing the inherent likelihood and impact of risks A lot of our customers ask for advice on whether they should assess risks by Inherent Risk, Residual Risk or both. While our software supports the ranking and assessment of both, the value of assessing Inherent Risk is limited. Inherent Impact The impact that the event would have on the organization if it occurred and there were no controls in place. Inherent Likelihood The likelihood of the event occurring if there were no controls in place. Assessing residual likelihood and impact of risks à ¢Ã¢â€š ¬Ã¢â‚¬Å" Residual Impact The impact that the event would have on the organization if it occurred with the current control environment. (This includes Insurance, preventive and detective controls and other risk treatments) Residual Likelihood The likelihood of the event occurring in the current control environment. (This includes Insurance, preventive and detective controls and other risk treatments) BIBLIOGRAPHY Wikipedia. Enterprise Risks Management: Retrieved April 18, 2014 from https://en.wikipedia.org/wiki/Enterprise_risk_management Wikipedia. Risk Management: Retrieved April 18, 2014 from https://en.wikipedia.org/wiki/Risk_management Slideshare. Purpose and goals of Risk management: Retrieved April 19, 2014 from https://www.slideshare.net/Msfent1/the-purpose-and-goals-of-risk-management-4159859 CliftonLasonAllen. Benefits of risk management: Retrieved April 18, 2014 from https://www.cliftonlarsonallen.com/Risk-Management/Five-Benefits-Enterprise-Risk-Management-ERM.aspx

Marketing Plan Incense Sticks - 3651 Words

Marketing Plan ALFREDO FONSECA MM 522: Marketing Management. Professor: Gary Levanti. October 2011 1.0 Executive Summary VJP Trading Corp is starting to consider a new line of business and they have to key products to import, Incense sticks from India. VJP is trying to get the exclusive distribution for the product in USA, and their first start will be in Florida, because it is the home place for business. VJP has an excellent relationship with the distributors and wholesalers in Miami Dade and Broward, in Florida. VJP has the knowledge of the wholesale channel and want to develop with new products for the final customer. The final customer needs quality not too many ashes, burning time to at least 40 minutes per stick, availability†¦show more content†¦* Miami Dade County, in 2010 the census indicate that has 2,496,435 of people with a growing of 10.8% from 2000 to 2010. The 77 % of the population are persons over the 18 years old. With a per capita income in the past 12 months of 2009 of $22,619 and with a median household income of $ 41,367. With a retail sales per capita during 2007 of $ 14,074. Broward County has the 13.28% of the total population of Florida. * Palm Beach County, in 2010 the census indicate that has 1,320,134 of people with a growing of 16.7% from 2000 to 2010. The 79 % of the population are persons over the 18 years old. With a per capita income in the past 12 months of 2009 of $33,586 and with a median household income of $ 49,660. With a retail sales per capita during 2007 of $ 15,278. Palm Beach County has the 7.02% of the total population of Florida. * Also in this three Counties there are more than 3000 retail stores and more than 100 wholesalers also there are no more than 3 or 4 exclusively import and selling Incense sticks. 2.1.3. Behavior Factors. Wholesalers, retailers and final customers have different comportment when buy, so VJP is going to approach them in three different ways. * The Final Customers use the incense for many reasons, can be used for meditation, relaxation, aromatherapy, and can be used at home, fitness place, business place, car etc. so the customer that uses the incense does not have and specificShow MoreRelatedMysore Sandal5434 Words   |  22 PagesSegmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...9 Product Diversification†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....9 PLC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Pricing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Distribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Customer Services†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Plans for the next one year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAn Introduction to Itc Ltd.3155 Words   |  13 PagesClassmate, Paperkraft. * INFORMATION TECHNOLOGY: ITC Infotech. * SAFETY MATCHES: iKno, Mangaldeep, VaxLit, Delite(Discontinued) and Aim Brands acquired from Wimco (Western India Match Company): Ship , Homelite (Swedish Matches). * INCENSE STICKS: Mangaldeep, Spriha,Yantra. While ITC continues in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is gaining market share in its nascent businesses of Packaged Foods amp; ConfectioneryRead MoreStrategic Action Disney On Consumer Focused Initiative Essay3628 Words   |  15 Pagesdifferent country, should know the importance of studying the cultural aspects of the different nations that they plan to do business with. Understanding other countries culture, ethics and language are invaluable in creating a successful business internationally. By taking into consideration the countries’ beliefs, cultural values and traditions, the company would be able to set out its plan to successfully tap into the consumers’ interest and values. The strategic actions that Disney made in FranceRead MoreMba Project: a Study at Itc Limited6934 Words   |  28 Pagesenhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matches brands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro. ITCs foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITCs popular Agarbattis brands include Spriha and Mangaldeep across a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani andRead MoreItc Ltd. a Full Case Study10991 Words   |  44 Pages This transformational strategy, which has already become the subject matter of a case study at  Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Companys marketing reach. The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as anRead MoreProduct Life Cycle Stages5638 Words   |  23 Pagesto introduce the product. As the product progresses through its life cycle, changes in the marketing mix usually are required in order to adjust to the evolving challenges and opportunities. The four stages of product life cycle are: 1. Introduction stage 2. Growth stage 3. Maturity stage 4. Decline stage Nonetheless, the product life cycle concept helps marketing managers to plan alternate marketing strategies to address the challenges that their products are likely to face. It also is usefulRead MoreExample of Product Strategy13854 Words   |  56 PagesBristol and Flake. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economicRead MoreMarketing Strategies of Godrej6674 Words   |  27 PagesGodrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.† Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.† Marketing has alwaysRead MoreHindustan Unilever Marketing Mix7687 Words   |  31 PagesHindustan Unilever [Rural marketing] Product Mix of HUL. HUL is Indias largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in Tea, Processed Coffee, branded Wheat Flour, Tomato Products, and Ice cream, Soups, Jams and Squashes. Home amp; Personal Care †¢ Personal Wash †¢ Fabric Wash †¢ Home Care †¢ Oral Care †¢ Skin Care †¢ Hair CareRead MoreMarketing and Unilever13266 Words   |  54 Pagescompetitors but also attracting big foreign ones such as Nestle or PepsiCo. This paper, based on secondary research, is composed with the aim of presenting an overview of Unilever’s activities in Vietnam through the study of its current market, marketing environment, customers, competitors, and particularly brand and SWOT analysis. We would mainly bring Comfort-the fabric softener into focus. In brief, some of its strength are secured financial background and reasonable pricing and high adaptability

Archetypes in Toni Morrisons Beloved free essay sample

This paper discusses Toni Morrisons systematic use of archetypes in her novel, `Beloved.` This paper examines the use archetypes of ghosts and premonitions in Toni Morrisons Beloved. It shows the influence of Dr. Carl Yung, and how the human psyche is easily manipulated. It explores the context and background of the story and how the use of archetypes plays into the character traits and storyline. From the paper: Dreaming men are haunted men, wrote Stephen St. Vincent Benet, and the characters in Toni Morrisons Beloved might well agree with the poets statement. Of course, most of us are dreamers, and we therefore might well posit that we are haunted by dreams. What sets each of us apart is the things we dream about ? and so the things that we are haunted by. Our dreams ? our hauntings ? are specific to our own lives, our own experiences. But they may also be far more general than we suppose them to be, the result of what psychologist Carl Jung would call archetypes, a term made generally popular by Joseph Campbell in his exploration of commonalities that he discovered in the myths, religions, and arts of what are in many ways widely divergent cultures. We will write a custom essay sample on Archetypes in Toni Morrisons Beloved or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page