BYD Company analyse Essay Example | Topics and Well Written Essays - 3000 words

BYD Company analyse - Essay ExampleFurthermore, the organisation has also marked its presence in the automobile industry during the year 2003 and since, then this Strategic Business Unit (SBU) has witnessed a strapping outgrowth. In the current day context, the organisation has also earned the reputation of being the fastest developing automobile organisation during the last few years. It also has been the global pioneer in manufacturing energy vehicles, which includes arrant(a) electric models and Dual Mode electric models (BYD Company Limited 2015). In is also worth mentioning that the organisational growth is largely because of the development of Research and Development (R&D) team of the organisation. The R&D team of the organisation has largely contributed in the development of energy storage system, LED lighting, and solar energy products, amongst others (BYD Company Limited 2015). Contextually, the prey of the current study is to prepare a business report that would gui de the organisation in in force(p) expansion in the continent of Europe by targeting the car market operating in Germany. abridgment of the macro and microenvironment of European hybrid-car industry is extremely important for the current study. However, in the study special ferocity is provided to the German market. In order to conduct effective environment abbreviation, PESTEL and Porters Five Forces analysis are considered most suitable to increase the transparency and ensure effective development. Therefore, the underlying subheads address the analyses of the away as well as internal environment using these marketing tools.Alike most of the nations in Europe, Germany is also a democratic nation. It is notable that the political environment of Germany along with other nations of Europe is mostly stable. This considerably encourages investors from different nations to invest in European nations including Germany (Jerez-Mir and Vazquez 2009). Besides these, it is notable that t he governments of